The Royal Wedding: A lesson in marketing?


Friday, and a little bit through the weekend, there has been a lot of chatter about The Royal Wedding. I've been shocked that there is so much interest, here in the US, for an event that seems so distant from Evanston, Illinois - where I am.

Then it occurred to me: isn't this all marketing, in one form or another? Interest in the UK has grown. Tourism will feel an immediate boost. Beyond the immediate impact, people all over the world can only be made to feel that there is something a little high-status about the UK, with all its pageantry and attention it has drawn.

Now might be a good time to stick a Union Jack flag on your product or service.