Rogers left us with four lessons in particular:
- A good idea is not enough. It comes down to you: the jockey. If you are successful once, future opportunities come to you.
- Passion is not enough; you need skills - can you execute on the plan?
- The entrepreneurial route can be travelled in many ways, e.g. franchising, acquisition, startup.
- Valuation can and should be as simple as we make it.