Moving Goalposts

When I started out on this adventure, I had one clear goal: to generate revenue. I thought, "If I have a business that makes money, that's a real business!" I eventually got there. By the end of 2010 we had three companies sending us money. Then it hit me: revenue is not enough. I had to admit to myself, "I still don't have a proper business".

Now my goal is for us to make payroll. If we can make payroll, we can support a few people's salaries. Yet, just as before, I have a feeling that once we make it there, I'll find we're still not quite there yet. It might be that I'll think, "We need employees! Once we have employees, I'll have a proper business..."

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