Don't play the "feature game"

"Apple doesn’t believe in playing the "feature game" with [its] product," says Sachin Agarwal [Former Apple engineer, founder of Posterous]. As in, the company focuses more on its goals for its own products, rather than comparing itself to competitors' and trying to outdo them on the same levels.

That mission is "deeply engrained in the culture," he adds. Employees aren't focusing on what the competition is doing -- they're driven to innovate and come up with products that challenge the status quo.

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