Yesterday, our professor in the Sales Force Management class recalled a conversation he had with a VP of Sales at a large corporation. The VP didn't remember why they used an outsourced sales force. The VP had apparently said, "It's just the way it's always been".
Sometimes it's easy to forget why we are doing what we are doing. It's easy to not take risks and continue to do what we know works. In breaking away from this, questioning our assumptions is a good place to start.