- Focus: With the design changes in the coming weeks and months, we’re bringing forward the stuff that matters to you and getting all the other clutter out of your way.
- Elasticity: The new design will soon allow you to seamlessly transition from your desktop computer to your mobile phone to your tablet, while keeping a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
- Effortlessness: Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean. But behind the seemingly simple design, the changes use new technologies to make sure you have all the power of the web behind you.
Design Goes Mainstream
Google was perhaps the last bastion of speed and algorithmics over design and usability. Arguably started my incredible success of Apple in recent years, there are now even startup accelerator programs that emphasize design. In what feels alike a renewed assertion of its position among a landscape of growing competitors, Google is revamping its suite of products. Here are the design principles they're working against.